The Boy And The Piano
'The Boy & The Piano' voted United kingdom of great britain and northern ireland's favourite John Lewis Christmas advertisement
13 November 2019, ten:25 | Updated: thirteen Nov 2019, ten:57
Concluding year's viral love letter to music lessons has been voted the UK'due south favourite John Lewis Christmas advert. Our cockles are truly warmed.
The Male child & The Piano (2018) has been voted the Great britain'south favourite John Lewis Christmas advert, according to marketing agency AGY47.
Concluding yr's advert, which starred Sir Elton John through the ages, warmed the nation'south hearts by focusing on the joy of music.
Since it was released under 12 months agone, the video has been viewed over thirteen million times on YouTube, and when it was launched the advert accomplished a search interest score of 79/100.
The Boy & The Piano taught us, to the tune of Sir Elton'southward 'Your Song', that music is a dear that volition never exit you.
On making the advertisement, the star pianist said: "It [was] a lovely opportunity for me to reflect on my life in music and the incredible journey I accept been on, and how first playing my Grandmother's piano marks the moment when music came into my life."
Read more: Here's why The Boy & The Piano is a honey letter to music lessons >
In second identify was 2016's Buster the Boxer, which achieved an even higher search interest score – 100/100. It was the most highly-anticipated in the history of John Lewis Christmas adverts, but information technology only had simply over a million views on YouTube.
Joint third place went to long-time favourites Monty the Penguin and The Bear and the Hare.
Read more: Elton John could never be a classical pianist: 'My hands are too small' >
Involvement around John Lewis Christmas adverts has steadily grown over the years, according to AGY47, with more than and more people associating its launch with the start of the festive period.
"The run-up to Christmas is an incredibly competitive fourth dimension for brands, every bit they try to attract consumer attention and spend," AGY47 senior digital PR and content manager Bethanie Dennis said.
"The John Lewis Christmas ad is a fantastic tactic for this – its association with Christmas is so strong, that the brand is immediately at the forefront of shoppers minds alee of the festive season," Dennis continued.
"With the 2019 advertising slated for release in the coming weeks, we tin only wait and see whether it's heart-warming enough to get people talking about the make and knock The Boy & The Piano off the top spot."
Read more: Here's why Elton John is a piano genius >
This year, people started searching for the much-predictable new advertising in September – that's ii months ahead of its annual release date.
On Monday, John Lewis teased a prune captioned 'Come across Edgar'. The full advert is set to be released on fourteen November.
AGY47's ranking of the UK's favourite John Lewis Christmas adverts:
one. The Boy & The Pianoforte (2018)
2. Buster The Boxer (2016)
3. Monty The Penguin (2014)
iv. The Bear & The Hare (2013)
five. Moz The Monster (2017)
six. The Human being on The Moon (2015)
vii. The Long Look (2011)
8. The Journey (2012)
9. A Tribute to Givers (2010)
The Boy And The Piano,
Source: https://www.classicfm.com/music-news/the-boy-and-the-piano-favourite-john-lewis-advert/
Posted by: jonessuas1985.blogspot.com
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